We help retail leaders navigate the intersection of artificial intelligence, brick and mortar operations, and modern eCommerce. Our goal is to transform traditional business models by implementing agentic commerce solutions that drive efficiency while keeping the human element at the heart of retail
Chris is an experienced marketing leader with extensive expertise in the retail industry, having held influential roles at Home Hardware, Walmart, and other top companies. Known for his strategic insights in omnichannel marketing, Chris has effectively guided digital transformations and enhanced customer engagement strategies across various platforms. He is also deeply committed to people leadership and cultivating a culture of innovation and adaptability within teams. Chris’s approach seamlessly integrates robust digital strategies with strong team dynamics, offering valuable guidance for professionals navigating the evolving retail landscape.
Targeted consumer conversations that help brands understand shopper behavior and product perception.
Simplicity builds trust.
Small group sessions where senior retail leaders connect, learn, and solve shared challenges.
Teams perform better when goals are clear.
Private gatherings that help suppliers build better relationships and create more value for retailers.
Data matters only when it drives decisions.
Keynotes, panels, and workshops for industry conferences and internal company events.
OUR CLIENTS
Clients We Work With
Check out Retail Rewired
How Modern Retail Leaders Drive Growth and Reinvention.
The rules have changed. Customers are in control, the lines between digital and physical have disappeared, and the old playbooks no longer work. So, how do you win?
In Retail Rewired, industry veteran Chris Parsons doesn’t give you theory. He gives you a blueprint forged over decades of experience with powerhouse brands like Walmart, Home Hardware, and Newegg. This is a practical guide to building a business that is future-ready, customer-obsessed, and deeply human.
