Chris developed the AIMOD white paper to help retail and marketing leaders understand how AI is changing the way customers discover.

As Director of E-Commerce and Marketing, Chris led Home Hardware’s website development and digital marketing efforts across Canada.

As Director of E-Commerce, Chris owned and built Ren’s Pets’ online business, developing the platform and product strategy from the ground up.

As Senior Director, Chris led Newegg’s expansion into eight international markets, supporting the company’s global e-commerce growth.

Chris spearheaded the launch and national scale-up of Walmart.ca, developing the strategy for growth and expansion across Canada.