The Retail Rewired Network

A connected group of operators, strategists, marketers, and leaders who bring years of experience across retail and digital growth.

Our Core Thought Leaders

Experienced operators bringing strategy, execution, and measurable impact.
Chris Parsons
Founder
Chris sets the overarching vision and strategic direction for Retail Rewired. As a recognized industry voice and author, he leads high level partnerships and thought leadership to ensure every solution drives tangible growth for brands and retailers. Chris focuses on the convergence of artificial intelligence, brick and mortar operations, and eCommerce, guiding businesses to successfully navigate the future of harmonized commerce.
Lesley Blennerhassett
VP of Design
Lesley spearheads the creative vision across all physical and digital touchpoints. She is responsible for defining brand identity and shaping experience design to ensure every asset is visually compelling and strategically sound. By translating complex retail strategies into engaging visual narratives, Lesley ensures that brand experiences resonate deeply with modern consumers.
Chi Chhouk
VP of Harmonized Shopping
Chi drives the development of integrated shopping experiences that bridge the gap between distinct retail channels. Her work focuses on connecting content, community, and commerce to create seamless, customer first journeys. Chi ensures that the transition between digital platforms and brick and mortar storefronts is entirely frictionless, delivering a truly unified retail experience.
David Nagy
Technology, Data and Growth
David leads the charge in bridging advanced technology with measurable business growth. He specializes in helping brands leverage data analytics and artificial intelligence to unlock hidden revenue streams and scale their digital operations. By focusing on modern infrastructure and agentic commerce, David ensures retailers are equipped to compete in an automated, data driven marketplace.
Tara Conway
Operations, Logistics and Customer Experience
Tara optimizes the critical intersection where physical brick and mortar operations meet digital fulfillment. She focuses on streamlining supply chains, perfecting inventory logistics, and elevating the end to end consumer journey. Tara ensures that behind every great eCommerce experience or store visit is a seamless, efficient operational backbone that builds true customer loyalty.
Johnny Russo
Ecommerce, Digital Branding and Marketing
Johnny drives the brand vision, digital marketing strategies, and omnichannel storytelling. He has deep expertise in building high growth eCommerce platforms and creating cohesive brand experiences across digital and physical touchpoints. Johnny focuses on using intelligent discovery and modern digital branding to connect with consumers and accelerate market share.

Extended Network

This is the team, this is the team
Matt Bergmann
This is your job here
This is your name, this is your name, this is your name, this is your name, this is your name, this is your name here.
Michael Perry
This is your job here
This is your name, this is your name, this is your name, this is your name, this is your name, this is your name here.
Mark Smith
This is your job here
This is your name, this is your name, this is your name, this is your name, this is your name, this is your name here.

Our Values

Strategy sprints

Support for teams pushing toward growth and better performance.

Ongoing advisory

Insight driven collaboration that helps partners bring more value to retailers.

Full mandate leadership

Guidance across marketing, AI, talent, and go to market.
CONTACT US

Bring this network into your project.

We’re happy to answer any questions you may have and help you determine which of our services best fit your needs.
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