Creating a Scalable E-Commerce Foundation for Ren’s Pets
From 2018 to 2019, Chris served as Director of E-Commerce for Ren’s Pets, taking ownership of the company’s entire online business. During this period, he was responsible for building the e-commerce platform and defining the product strategy to support the retailer’s digital growth.
Starting from the ground up, Chris focused on establishing a clear direction for how Ren’s Pets would operate and grow online, ensuring the platform could support both current needs and future expansion.
His work helped position e-commerce as a core part of the business, strengthening Ren’s Pets’ ability to serve customers digitally while supporting the brand’s broader retail strategy.
Starting from the ground up, Chris focused on establishing a clear direction for how Ren’s Pets would operate and grow online, ensuring the platform could support both current needs and future expansion.
His work helped position e-commerce as a core part of the business, strengthening Ren’s Pets’ ability to serve customers digitally while supporting the brand’s broader retail strategy.