From 2009 to 2012, Chris played a key leadership role in launching and scaling Walmart.ca during a formative period for e-commerce in Canada. Starting from the ground up, he helped shape the strategy that would support Walmart’s entry and expansion in the online retail space nationwide.

His work focused on establishing the core direction for growth, aligning teams around a shared vision, and ensuring the online business could scale alongside Walmart’s broader retail presence in Canada.

As Walmart.ca expanded nationally, Chris contributed to developing the foundational approach to e-commerce that supported long-term growth and positioned the business as a meaningful extension of Walmart’s brand and customer offering.

This work marked the beginning of Walmart Canada’s e-commerce journey and laid the groundwork for the platform’s continued evolution in the years that followed.

From 2009 to 2012, Chris played a key leadership role in launching and scaling Walmart.ca during a formative period for e-commerce in Canada. Starting from the ground up, he helped shape the strategy that would support Walmart’s entry and expansion in the online retail space nationwide.

His work focused on establishing the core direction for growth, aligning teams around a shared vision, and ensuring the online business could scale alongside Walmart’s broader retail presence in Canada.

As Walmart.ca expanded nationally, Chris contributed to developing the foundational approach to e-commerce that supported long-term growth and positioned the business as a meaningful extension of Walmart’s brand and customer offering.

This work marked the beginning of Walmart Canada’s e-commerce journey and laid the groundwork for the platform’s continued evolution in the years that followed.

The organization was experiencing steady growth, but internally things were starting to strain. Teams were unclear on priorities, customer touchpoints felt inconsistent, and leadership lacked clear visibility into performance across departments. Without intervention, continued growth risked amplifying these issues rather than solving them.

We began with a discovery and diagnostic phase to understand how the business was operating across strategy, operations, and customer experience. From there, we:

Our work focused on practical improvements that could be implemented quickly while still supporting long-term growth.

The organization gained immediate clarity around priorities and ownership. Teams operated more efficiently, decision-making improved, and leadership had better insight into performance across the business. Most importantly, the company was able to continue growing without the internal confusion and customer experience issues that had previously held them back.