RETAIL CONSULTING / KEYNOTES / AI DISCOVERY
Build what’s
next in retail.
Retail Rewired brings practical retail consulting and keynotes to the decisions you face next. Connect customer experience, people and growth with Chris Parsons and a network of experienced retail specialists.
Founded by Chris Parsons, retail operator, speaker and author.

CHRIS PARSONSRETAIL OPERATOR. SPEAKER. AUTHOR.
25+ YEARS IN RETAILWalmart Home Hardware Newegg Ren’s Pets

CHRIS PARSONS / ONSTAGE AT ETAIL
KEYNOTES / PANELS / CONVERSATIONS
Bring the ideas
into the room.
Connect your audience with a practical perspective on retail, leadership and the changing customer journey.
- The AI Moment of Discovery
- Harmonized shopping and customer experience
- Leadership, people and retail growth
EXPERTISE YOU CAN PUT TO WORK
Clear direction.
Hands-on support.
Start with the priority that matters to your business. We bring together the right people across strategy, marketing, technology and operations to help you move it forward.
01 / STRATEGYChoose your next move.
Sharpen your positioning, understand your customers and align your team.
02 / GROWTHTurn attention into growth.
Connect marketing, content and customer relationships to commercial priorities.
03 / EXECUTIONPut the plan to work.
Improve the systems, workflows and experiences that support your business.
THE BOOK BY CHRIS PARSONS
A playbook for
retail’s next chapter.
How Modern Retail Leaders Drive Growth and Reinvention
From harmonized shopping to people leadership, Retail Rewired brings together practical strategies and lessons from inside the business.
CHRIS’S AI DISCOVERY FRAMEWORK
The AI Moment
of Discovery.
How does AI influence the brands customers consider? Explore AIMOD and what it means for your content, product information and customer trust.
Explore AIMOD and the white paper
PARTNERS AND PLATFORMS
Connected expertise.
More possibilities.
Our partners bring together retail technology, marketing, research, fulfilment, industry media, events and communities.