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RETAIL CONSULTING / KEYNOTES / AI DISCOVERY

Build what’s
next in retail.

Retail Rewired brings practical retail consulting and keynotes to the decisions you face next. Connect customer experience, people and growth with Chris Parsons and a network of experienced retail specialists.

Chris Parsons in a seated onstage conversation, holding Retail Rewired.
CHRIS PARSONSRETAIL OPERATOR. SPEAKER. AUTHOR.
25+ YEARS IN RETAIL
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Chris Parsons smiling onstage at eTail in a white sweater.

CHRIS PARSONS / ONSTAGE AT ETAIL

KEYNOTES / PANELS / CONVERSATIONS

Bring the ideas
into the room.

Connect your audience with a practical perspective on retail, leadership and the changing customer journey.

  • The AI Moment of Discovery
  • Harmonized shopping and customer experience
  • Leadership, people and retail growth

CHRIS IN CONVERSATION

Hear the thinking
behind the ideas.

Guest interviews on what retail leaders can do next, from the store experience to AI discovery.

VIDEO / Brilliant Commerce

The AI Moment of Discovery

Chris joins Bryan Mahoney to discuss how AI changes product discovery, why the basics of retail still matter, and what accountability should look like between agencies and retailers.

Watch the conversation: Brilliant Commerce

VIDEO / Up at Night

What it takes to grow a retail brand

A conversation with Jeremiah Curvers about the difference between higher sales and healthier growth, the customer experience, and getting marketing and operations working together.

Watch the conversation: Up at Night

EXPERTISE YOU CAN PUT TO WORK

Clear direction.
Hands-on support.

Start with the priority that matters to your business. We bring together the right people across strategy, marketing, technology and operations to help you move it forward.

01 / STRATEGY

Choose your next move.

Sharpen your positioning, understand your customers and align your team.

02 / GROWTH

Turn attention into growth.

Connect marketing, content and customer relationships to commercial priorities.

03 / EXECUTION

Put the plan to work.

Improve the systems, workflows and experiences that support your business.

Retail Rewired book cover

THE BOOK BY CHRIS PARSONS

A playbook for
retail’s next chapter.

How Modern Retail Leaders Drive Growth and Reinvention

From harmonized shopping to people leadership, Retail Rewired brings together practical strategies and lessons from inside the business.

CHRIS’S AI DISCOVERY FRAMEWORK

The AI Moment
of Discovery.

How does AI influence the brands customers consider? Explore AIMOD and what it means for your content, product information and customer trust.

Explore AIMOD and the white paper
The AI Moment of Discovery white paper cover

RETAIL REWIRED ROUNDUP

A fresh perspective.
Every week.

Retail ideas worth thinking about, with practical lessons you can bring back to your team.

Subscribe to the newsletter View all editions

PARTNERS AND PLATFORMS

Connected expertise.
More possibilities.

Our partners bring together retail technology, marketing, research, fulfilment, industry media, events and communities.