About the Book

It’s Time to Rewire Retail.

The rules have changed. Customers are in control, the lines between digital and physical have disappeared, and the old playbooks no longer work. So, how do you win?

In Retail Rewired, industry veteran Chris Parsons doesn’t give you theory. He gives you a blueprint forged over decades of experience with powerhouse brands like Walmart, Home Hardware, and Newegg. This is a practical guide to building a business that is

future-ready, customer-obsessed, and deeply human.

Inside, you will discover:

The Rewired Leadership Playbook: Learn to lead with empathy, build trust, and inspire change from within your organization.

The Customer Connection Engine: Master the “3 Cs” (Content, Community, and Commerce) to turn transactions into lasting relationships.

The Strategic & Tactical Toolkit: Get actionable advice on everything from retail media and marketplaces to data analytics and flawless omnichannel execution.

The Guiding Philosophies: Go beyond tactics to explore the power of purpose, networking, and creating a sustainable work-life blend.

Packed with real-world stories, candid lessons from failures, and data-backed insights, Retail Rewired is the essential guide for any leader ready to drive growth and lead with confidence in the modern retail era.

 “I’ve had the privilege of knowing Chris for over a decade, and in that time, I’ve watched him navigate the retail world with a mix of curiosity, grit, and heart. He’s the kind of
leader who’s as comfortable talking strategy in the boardroom as he is chatting with store teams on the floor. Chris doesn’t just follow the retail evolution—he’s been a key part of shaping it. What sets him apart, though, isn’t just his career achievements (though there are plenty). It’s his ability to connect, inspire, and stay humble through it all.”

— Tara Conway, VP at Executiv

“Chris has a rare combination of vision and operational skills in retail and eCommerce. He has the experience and vision to see around the next corner, as well as the operational chops and know-how to take his team there. Getting it down on paper means you’ll have an operating manual to get there, too.”

— Michael LeBlanc Founder & President M.E. LeBlanc & Company Inc