From Search to Discovery: SEO Isn’t Dead, But It’s Definitely Changing
Retail used to be about ranking, now it’s about being remembered. Search is shifting. Discovery is everywhere. SEO, as we knew it, doesn’t work anymore. Brands need to rethink how they show up. Visibility isn’t enough. You have to be part of the decision. Getting found isn’t the goal, getting chosen is. I’ve been in […]