I'm Chris Parsons, and I wrote the book on the future of retail. My goal is to build that future with you.
This space is for professionals working to move the industry forward, from merchandising and operations to marketing and store leadership. Here you will find practical insights, lessons from my book Retail Rewired, and thoughts from the field.
Retail is being reimagined. Let’s be part of that change together. You can start by exploring the blog or signing up for updates.
This space is for professionals working to move the industry forward, from merchandising and operations to marketing and store leadership. Here you will find practical insights, lessons from my book Retail Rewired, and thoughts from the field.
Retail is being reimagined. Let’s be part of that change together. You can start by exploring the blog or signing up for updates.
Chris Parsons
Author
Retail Rewired
The retail rulebook has been rewritten. In my book, Retail Rewired, I draw on decades of experience with powerhouse brands like Home Hardware, Walmart, Ren’s Pets, and Newegg to deliver a practical blueprint for this new era.
I unpack exactly what it takes to win in today’s hyper-connected, customer-driven marketplace and show you how the most successful brands are adapting.
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